Producing tearsheets as proof of publication is essential step in the print advertising cycle. Because the print ad is a visual message with much of its value related to its visual impact, advertisers must see the printed page to evaluate the fidelity and quality of the publisher’s work before they pay the publisher's invoice. But creating a system to digitize this vital component of ad fulfillment has been elusive. Until now…

eTearsheet software captures digital replicas of the newspapers -- "true" digital representations of the complete contents of the papers as they were actually published -- and stores them on our network servers. The software also tags the ads with codes to make them available via keyword search. Subscribers access their accounts on our website, from which they can:

• Search by a variety of criteria to find a single ad or all the ads published by a particular advertiser, as well as other key data,
• Measure the ads, review them for quality and compare them against the insertion order, and
• Compare them to electronic invoices posted by publishers for payment by advertisers.

The eTearsheets system transforms a set of procedures that once required hours and even days to complete into an online process that a single operator can accomplish in minutes.

Next:  Newspaper Database